"Innovation is such a buzzword that when we walk into a classroom, whether it is MBA students or executives, innovation is by definition good. Or you discuss growth vs. less growth – well, growth is good. But in financial terms a firm can destroy a lot of value by growing more than it should. And similarly, more innovation is not always optimal. … Those types of myths need to be questioned a bit more by making the risks and costs more explicit."
– Jay Anand, professor of strategy at The Ohio State University, in the October issue's Front Line