Managing demand uncertainty
People, processes and leadership revolutionize HP media’s supply chain
By Rob Wilkins, Bublu Thakur-Weigold and Stephan M. Wagner
While fickle consumers, evolving technology and unpredictable markets create challenges for any operations team, they also present opportunity. Innovative teams can turn such operational lemons into lemonade, making supply chain innovations as much a competitive advantage as the features of its products. The Hewlett-Packard media division is relatively young, having been established in 2001 just as digital photography was becoming the standard for image capture commercially and at home.
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