Industrial Engineer Engineering and Management Solutions at Work

June 2012    |    Volume: 44    |    Number: 6

The member magazine of the Institute of Industrial Engineers

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Management by Paul Engle

Industrial Engineer's monthly column about engineering management (June 2012) 

Strategic planning challenges

Kenichi Ohnae’s 3C’s Model stands for corporation, customer and competitor. He simplified the strategic planning process by focusing on satisfying customer needs by providing better value than competitors in the most profitable manner possible using the company’s resources.


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