Sustainably driven supply chains
Green manufacturing programs ought to include big steps toward reducing logistics costs
By Ayse Bayat, Sekar Sundararajan, H. Robert Gustafson Jr. and Emory W. Zimmers Jr.
The drive to go “green” hit supply chains like a thunderclap in July 2009. That’s when Wal-Mart announced that its suppliers would have to improve sustainability in their supply chains. One corporation, which we’ll call the ABC Company, had Wal-Mart as a key customer when the announcement was made. A study of this large, multinational consumer goods company demonstrates how to create a more cost-effective supply chain by being more sustainable.
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