Case Study
Solutions in practice
An agile bridge for caring communications
On March 6, University of Georgia baseball player Johnathan Taylor collided head-on with a teammate as both tried to chase down a line drive to the outfield, resulting in a severe neck injury. Local newspapers reported that he underwent surgery that afternoon to stabilize his spine. As of March 25, Taylor was still a patient at Atlanta’s Shepherd Center, which specializes in treating spinal cord injuries.
And he also had more than 39,000 hits on a website devoted to his recovery.
His family and friends were able to begin expressing their concern and well wishes on a website dedicated to the student-athlete within 24 hours after the incident. That’s the work of CaringBridge, an Eagan, Minn.-based nonprofit organization that offers free personalized websites to people suffering from serious health challenges who want to stay in touch with family and friends.
You must be an IIE member to have full access to this content. Please log in at the top right corner of this Web page.
IIE members visiting this site for the first time must register. As part of this process you will create a user name and password. This is a one-time process that requires your member number.
If you are not a member, join IIE now and begin enjoying benefits immediately, including full access to Industrial Engineer magazine.